With the spirit of "old industry, new management", Tianren is committed to product innovation, channel innovation and organizational innovation. In addition to developing products with tea as the core to various types of food, it also develops "cha FOR TEA" A complex catering chain system pursues the goals of tea internationalization, lifestyle and youth development. In 2003, Tianren authorized the Coca-Cola Company of the United States to produce oolong tea and green tea beverages, setting a model for transnational strategic alliances in traditional domestic industries.